Resorts try online sales approach
Properties, brokers linked via Resortauthority.com
Denver Business Journal - by Greg Avery
Count international resort property sales among the industries that may be transformed by online social media.
Two Denver-area resort marketing veterans started Resortauthority.com in May. The website helps real estate agents worldwide connect their clients with resort properties being sold in faraway, exotic destinations.
Increasingly, resort developers are paying outside real estate agents for referrals that lead to sales, instead of relying on large marketing campaigns targeting buyers directly.
The shift creates a new opportunity for local brokers at a time when their traditional business is suffering, and an easier avenue for vacation home buyers, said Todd Zurcher, co-founder of the site and its Arvada-based parent company, Organic Marketing Innovations Group LLC .
"People trust their local real estate agent far more than an international broker they've never met," he said. "And, for brokers, it doesn't matter where you live, it only matters where your clientele buys." Read full article, click here